Ivan Moreno Design Portfolio
User Experience / Interface Design
the overall effect created by the interactions and perceptions that someone has when using a product or service.
Landing Page
Case study
Client: Rogers Sports & Media /tsc.ca CAFA Canadian Fashion Association
Title: UX Design, UI Design, Web Design, e-commerce
Medium: Digital
Software: Adobe XD, Illustrator, Photoshop.
Project Goal: My role on this project was to design look and feel of the CAFA landing page to promote canadian fashion designers and their work in partnership with tsc.ca
Problems Overcome: Since it was a new addition to the site, there was a lot of opinions on how it should be the look, so in this case, the approach was, first, align with the extended teams in separated sessions so I can understand and align with every single team, in that way when we have to present the idea to the whole team, every single person can tell what to expect because they had a preliminary round, so I tackle down the concerns to narrow down the funnel and filter what was necessary for every team, to further translate their feedback into a mock-up that got approved by the leadership in the first review with only a few minor adjustment.
E-mail Pop-up
Case study
Client: tsc.ca
Title: User interface design, email pop up window
Medium: Digital
Software: Adobe XD, Illustrator, Photoshop.
Project Goal: My role on this project was to re-design the look and feel of the email pop-up for the tsc.ca website.
Problems Overcome: Communicate with stakeholders about the UX best practices for pop up email standards for e-commerce. I designed a workshop presentation to explain the pros and cons of the current scenario and how it affected the user’s flow on the site. I designed a set of wireframes including technical specifications to introduce the new layout to align with the extended team on execution and schedule, allowing the quick and flawless execution of the new email pop-up Project
Previous Layout
Technical Specifications
Mobile App
Title: Classic Garage
Medium: Digital
Software: Adobe Illustrator, Experience
Classic Garage allows user to rent a classic car from the phone.
User Interface
Case study
Client: U.N-F.A.O Food And Agriculture Organization Of The United Nations Title: User interface design, web design, e-learning
Medium: Digital
Software: Adobe captivate, Illustrator, Photoshop
Project Goal: My role on this project was to design Multimedia interfaces for use on elearning courses being provided to farming associations in the Colombian countryside. A variety of information was conveyed on topics related to agriculture.
Problems Overcome: I had to communicate with team members often located in areas without Easy telephone access. I had to be patient and make an extra effort to make contact, in order to ensure messages were conveyed. To do this, I created a communication schedule and a plan for talking every week, in order to hit monthly project goals
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Interface Prototypes
Mobile App
Title: Classic Garage
Medium: Digital
Software: Adobe Illustrator, Experience
Classic Garage allows user to rent a classic car from the phone.
